The Diigitals
Cameron James Wilson is a British fashion photographer and visual artist with over a decade of experience in the industry. Seeking inspiration in a new medium, Cameron began experimenting in 3D modeling and CGI, and created Shudu, The World’s First Digital Supermodel. He has since founded The Diigitals, an all digital modeling agency, created to demonstrate the potential of 3D fashion modeling and showcase its application for innovative brands. The Diigitals is acting as both a showroom to illustrate possibilities and a gallery where a portfolio of diverse digital identities can be appreciated. He hopes to champion diversity in both the fashion and digital worlds and collaborate with creators from emerging economies and under-represented communities.
Leading the charge into this new synthetic landscape is Shudu, who has captivated the world and lead them to a place where fashion visuals have no limitation. She has quite the list of accomplishments, including starring in the fully CGI Balmain PF 2018 Campaign and appearing at the 2019 BAFTA’s. Following the exposure that comes with a co-sign from Rihanna and Fenty Beauty, Shudu has been covered by everyone from Harper’s Bazaar, Vogue, HypeBeast, Business Insider, Forbes Mexico to a cover and a multiple page summer 2018 editorial with WWD.
Aside from Shudu’s accomplishments, The Diigitals keeps expanding by working on commercial ventures with brands like Smart and KFC, to help bring to life unique visions of how digital avatars can be implemented in campaigns. In 2020 The Diigitals created a beautiful campaign for Samsung's Galaxy Z Flip featuring Shudu. The virtual model was also part of Christian Louboutin's first ever virtual presentation - hosted by Korean gaming application Zepeto. This immersive experience showcased Louboutin's Spring-Summer 2021 collections. In August of 2020, The Diigitals presented their first all virtual runway show, featuring 6 models wearing swim looks by Cameroonian designer Lavie by CK, presented by Paraiso Miami Beach festival.
Media Properties
The Diigitals Website, Cameron-James Wilson (Creator)
