You get DMs every day asking what you’d recommend for X,Y & Z…and it feels amazing to know they trust you.
But no matter how much your audience grows, it never feels like you’ve “made it.”
They love to follow you because they know they’re gonna love what you love.
But how do you turn that trust into
Income?
Sustainable
Income?
Sustainable
By launching your own product, the product you’ve always dreamed of launching – with YOUR label on it.
You keep thinking you’ll figure out the logistics of how to do it…someday.
As soon as you’re not so busy
As soon as you have a little more cushion in your bank account.
It’s time we have a talk. (Seriously now).
The creator business you’re currently running is not one that will EVER lead to a time when you’re “less busy.”
And this lifestyle will never ease your money anxiety either, because you’re on a hamster wheel that isn't stopping anytime soon.
(and you don’t need me to tell you that but I’m saying it anyway)
…and all that has got you thinking that this influencer life you love...well it might actually be too good to be true.
One affiliate deal makes it better for a little while, but before you’ve even signed that contract, it’s time to start looking for the next one and the one after that.
I’ll be totally honest with you, for most people, it is.
Most people will spend all their time chasing brands to promote, instead of fully embodying their own brand (and focusing on learning exactly how to leverage it)
Most people don’t know what data to track, and the right data that opens doors
Lots of people are interested in launching their own product, but they’re doing it the hard way and they’re ready to give up
And MANY creators are trying to figure out everything alone, because they don’t know who can help them turn their influencer account into a thriving, sought-after brand
But you do know someone.
It's me, jen!
Long before ‘influencer’ was a job title, I was helping models, bloggers, and talent build real influence—and turn it into product, partnerships, and profit.
I saw what this could become—and I stayed the course while the industry caught up.
Brick by brick, we built something that didn’t exist yet. I sat in the rooms, had the hard conversations, and pushed for deals no one thought were possible—until they were.
I’ve pioneered one-of-a-kind brand partnerships, capsule collections, and licensing deals for Steve Madden, The Blonde Salad, Sincerely Jules, Billabong, Bandier, WeWoreWhat for Onia and Joe’s Jeans, Danielle Bernstein for Macy’s, IVL Collective, Rachel Parcell, Tezza App, Mary Lawless Lee, Splendid, and Happily Grey.
For 20 years, I’ve built influencer campaigns for brands like MasterCard, Ralph Lauren, and others —often years before anyone else saw the opportunity.
as seen in
There aren’t many people who truly understand how to help creators turn influencer income into a sustainable business.
That’s where I come in.
Because my real expertise goes beyond the industry.
When I teach you how to deeply understand your followers and decode the buying behavior of the people who genuinely love your work, that’s when everything really changes.
The Creator’s Path to Product
will demystify the influencer’s journey to licensing their own product to sell which in turn will make even more brands eager to partner with yours!
With step-by-step guides for
Understanding the need-to-know social media stats that potential partners will want to see
Goal-setting for your affiliate sales conversions (and exactly how to know if you’re ready to pitch that Capsule Collection partnership!)
and straight-to-the-point training designed for
Lifestyle brands
Fashion influencers & bloggers
Content creators and artists
Anyone who is past the point in their career where they want to post on social media 10x a day!
Julie Sariñana, Sincerely Jules + Color Dept.
"Jen's been with me since the beginning - helping me grow from a blogger into a full-scale business empire."
Mikey Glazer, Talent Law Coportation
"Most managers focus on the next brand deal. Jen focused on the next four years - plotting the roadmap from affiliate links to capsule collections to licensing."
01
The Million-Dollar Value of Your Digital Foundation
Discover how your digital foundation, encompassing social media, websites, and newsletters, serves as the backbone of your brand. Gather the essential data that will guide you on your Creator’s Path to Product, helping you make informed decisions about your brand’s direction and growth.
module
Sustainable Business Strategy, Solved.
This is what you’ll learn in The Creator’s Path to Product:
02
The Landscape of Licensing
Licensing allows you to expand your brand’s reach and generate additional revenue without directly managing inventory or production. Gain a high-level understanding of licensing and how it can be a key path to product for creators.
module
03
Capture Your Dream Brand Partners
Learn why aligning your brand with the right partners is essential before entering the product space. Use your data to strategically identify and approach brands that your audience will love, making it easier to secure the opportunities.
module
04
Your Strategic Brand Partnership Plan
Make your data work for you! Here you’ll learn how to strategically pitch your dream partners. Learn what data to gather and how to formulate an irresistible pitch. Approach potential partners with confidence and position your brand for successful partnerships and future Capsule Collections.
module
05
The Art of the Brand Book
Discover the importance of a Brand Book and how it differs from the typical media kit. Use the detailed template provided to create your own.
module
06
Our First Capsule Collection: What to Expect
Understand the financial expectations, your role in the design process, and the long-term value of your first Capsule Collection.
module
07
Your First Capsule Collection: Deal Structure Done Right
Negotiate your first Capsule Collection deal with the poise of a pro. This lesson identifies the key components you must consider before agreeing to any terms.
module
Plus feedback from me and team JP as you’re working through your assets!
Create your sustainable business and license your dream product
...without taking expensive risks or
diving further into the DIY Sea of Self Doubt.
Abbey Doneger, CEO, The Doneger Group
"Jen brings unmatched insight + opportunity - she's a visionary partner who expands what's possible for our clients."
Mary Lawless Lee, Happliy Grey + Nemah
"Jen took Happily Grey from lifestyle blog to a full apparel brand sold in major retailers. She's not just an agent - she's a brand builder.
Questions
Generally speaking this course can change the game for beginners with smaller follower counts (10-50K) to give you the critical strategy and perspective to get to the next level. The CC Path is also great for an influencer or blogger with an audience around 450k, interested in creating sustainable income streams by leveraging more and new strategic partnerships and positioning to get closer to licensing their own products.
There are parts of the program you can outsource to your team (such as collecting the social media stats you will use to make strategic decisions about what-happens-next), but this program was created for the Creators – to help you cast your vision for the income streams you truly want.
The Creators Path to Product is completely asynchronous, meaning you can move through it at your own pace (we recommend 4 weeks of consistent action-taking). You don’t need to make time for any scheduled calls or class meetings.
Then you probably already have some questions that this program will answer or you may even choose to pivot. The Creator’s Path to Product is going to help ease any of the uncertainty you’re facing while trying to do this without experienced help. There’s a chance you’re doing this the hard way; TCPTP teaches the easiest, least-risky way I know to do it.
Shortly after your purchase, you’ll receive an email with your login details and immediate access to all course materials. You’ll have access for a minimum of 60 days from purchase—and unlimited access for as long as the course remains open to the public.
Shortly after your purchase, you’ll receive an email with your login details and immediate access to all course materials. You’ll have access for a minimum of 60 days from purchase—and unlimited access for as long as the course remains open to the public.
Picture this...
It’s fall 2025, and you’re sipping your latte remembering how you *used to feel* so uncertain about how to reach a feeling of lightness in your business.
You can relax from relentless daily social media a little bit this season, because now you're a brand with a plan – and that plan is so much more than off-and-on affiliate payouts.
You know where you’re going, you have support, and you’re on your way!
More About Jen Powell
While working as an agent on the women’s board for Next Models in 2008, Jennifer was the first industry insider to realize the potential marketing value of digital creators and represent them as talent.
She helped launch the careers of some of the internet’s most influential international creator talent including Chiara Ferragni, Rumi Neely, Danielle Bernstein and Julie Sarinana. Jennifer turns influencers into profitable business owners by orchestrating collaborations, licenses, and endorsements with lifestyle brands.
Her 20 years of experience allow her to see the big picture and the multiple potential income streams available to each client, and she loves to help creators stop fretting over “which thing to focus on when.”
Just because it hasn’t been done before doesn’t mean it can’t be done by you.
our motto
Abbey Doneger, CEO, The Doneger Group
"Jen brings unmatched insight + opportunity - she's a visionary partner who expands what's possible for our clients."
Mary Lawless Lee, Happliy Grey + Nemah
"Jen took Happily Grey from lifestyle blog to a full apparel brand sold in major retailers. She's not just an agent - she's a brand builder.
You know how to create the content your people want, but right now it feels like it’s never enough, and I get it.
You keep up with what’s getting traction on social, but not sure the results it's driving
You’re feeling down on yourself and overwhelmed by not quite understanding what works and doesn’t
You're forever falling down some rabbit hole of watching them and asking yourself, “How did they do it?”