Cass DiMicco
Cass DiMicco is a successful entrepreneur, content creator, and creative director. Lauded by media as “a true tastemaker, one of the fashion world’s ultimate ‘it’ girls and style icons,” Cass not only is a taste-maker and trend-setter for her highly engaged audience, but she founded and designs for her own successful accessory line, Aureum Collective.
Aureum Collective was founded in September 2019 by Cass and her husband after recognizing a gap in the market for a jewelry brand that fulfilled a luxury aesthetic without the luxury price point. The brand specializes in elevated accessories with the intention that they can be worn by any person, at any age, and any body type at any time. Beloved by top celebrity clientele (worn by the likes of Dua Lipa, Kendall Jenner, and Hailey Bieber to name a few) In addition to being heavily involved with the business and marketing daily, Cass serves as the creative director where she designs each piece herself, as well as develops all campaign shoots and content creation.
Before founding Aureum, Cass had leveraged her eye for style and ability to forecast fashion trends into full-time digital content creation in 2017, leaving her previous role as a corporate buyer and product developer in fashion. Cass has collaborated on paid partnerships with Dior, Prada, Fendi, Netaporter, Vogue, Ralph Lauren, Tom Ford Beauty, and many more.
Further combining her love of business and fashion, Cass is passionate about supporting charitable causes such as Dress for Success, an organization empowering women to achieve success in business by providing professional attire and a network of resources.
Cass currently resides in Miami with her husband and business partner, Matthew Hoyle, along with their dog, Pepperoni.
